Vertical Create is where we tell stories of God’s faithfulness using all kinds of mediums to help open people’s hearts to the Gospel.
It takes hard work, commitment and talent to achieve great results – just because we are the Church doesn’t mean we should be second rate. God deserves our best.
We have a creative team of people who help tell the Verticlal Church story by designing things like our annual report, video commercials/promos, and video messages. Our pastor works really hard to plan our Sunday messages at least 4-6 weeks out which allows this team time to be creative and try new things.
We hold weekly creativity meetings with our lead Pastor. This is where the majority of the content the video team makes for Sunday services stems from. Out of creativity the Creative Director, Design Director, Video Director, and Service Director will sync with the Project Managers as the starting point for projects. Project managers will in turn meet with the lead person on the project to set deadlines and solidify the ideas.
Here is where brainstorms and conceptualization takes place. Occasionally a pitch is set to take ideas back into creativity if the project warrants it. We will present scripts, mood boards, style frames, and scripts to give everyone a clear understanding of the direction. Once concepts have been approved either in creativity or by our directors we will move forward with the production process.
We know that people don’t always attend church every Sunday, so we start promoting at least two, sometimes four, weeks out. We have a commercial time slot in our services where we share church-wide promotions. These can be anything from promoting a holiday, our next series, something in Student Ministries or Children’s Ministry.
Just before corporate worship we start promoting up and coming events. When a big series or event is coming up, like Christmas or Easter, we will build a team of people who serve in different areas of ministry (video, web, design, social media, etc.) and will work together to execute the promotion plan.
If you are a creative person and have a desire to be a part of a team where you will lead and follow, then Vertical Create is for you! For more information please connect with pastor Lyn Richardson.